The Volkswagen Group's "In China, for China" strategy is unleashing its full power: the first vehicles developed exclusively in China for Chinese customers are making their debut at Auto Shanghai 2025.

The models of the new AUDI brand and the Volkswagen brand impressively demonstrate the rapid transformation of the Group, with a total of seven world premieres being presented in Shanghai. The next generation of intelligent, fully connected vehicles (ICV) will open up new market segments and customer groups in the highly competitive Chinese market.

By 2027, the Group will launch more than 20 fully electric and electrified models (NEV) as part of a comprehensive product offensive. By 2030, the Group’s brands will offer around 30 all-electric models. At the same time, Volkswagen is assuming a leading role in the era of intelligent, fully connected vehicles (ICV).

Three models include FAW-Volkswagen's first CMP-based A-Main notchback BEV concept, equipped with the high-performance zonal E/E architecture CEA (China Electronic Architecture), SAIC VOLKSWAGEN's first extended range (EREV) B-SUV concept, and Volkswagen Anhui's first all-electric B-SUV concept. Following the strong "In China, for China" strategy, these three NEVs clearly demonstrate how the brand is shaping the future of mobility, offering state-of-the-art digital functions and intelligent driving assistance systems that meet the evolving expectations of Chinese customers.

This enables the company to react quickly to market-defining trends in China and fully exploit the growth dynamics and innovative strength of the market. A high degree of technical localization and consistent customer orientation are crucial for Volkswagen Group China and its joint ventures to assume a leading role in the market and further consolidate its position as the number one international OEM in China.

Source: Volkswagen Group

Image: Volkswagen design